The permanent, color-depositing hair color shampoo is recognized by Allure as one of the year’s best beauty innovations for making gray coverage faster, easier and more economical.

LOS ANGELES, Sept. 17, 2026 /PRNewswire/ — No Gray, the hair color brand simplifying at-home gray coverage, today announced that its Quick Color Shampoo has been named a 2026 Allure Best of Beauty Award winner – one of the beauty industry’s most coveted and trusted honors for 30 years. Formulated with Dual-Chamber dispensing technology with Hyaluronic Acid YouthRenew™ Bond Complex, the innovative Quick Color Shampoo covers gray in as little as five minutes, making it a fast, easy and affordable way to achieve natural-looking, permanent gray coverage at home.

Allure editors select winners after months of hands-on testing, supported by a panel of dermatologists, cosmetic chemists, and hairstylists. Recognized in the Hair Color category, the award celebrates innovative products that deliver exceptional performance and results.

Quick Color Shampoo is a permanent hair color delivered through a dual-chamber pump bottle. Each pump dispenses the correct ratio of color and developer directly into the palm of the hand. Applied like a normal shampoo during a shower, it covers gray hair in as little as five minutes and does not require mixing, gloves, or a separate color session.

“This recognition from Allure is an incredible honor and a testament to our mission of making gray coverage simpler, faster and more economical,” said Mia Jenner, VP of Marketing. “Quick Color Shampoo features five applications in just one bottle vs a single-use box dye and was created for people who want professional-looking results without leaving home.”

No Gray Quick Color Shampoo is an innovative permanent color-depositing shampoo that delivers rich, natural-looking gray coverage in one simple step, eliminating the need for pricey salon treatments or messy, single-use boxed color. Unlike traditional at-home hair color kits, Quick Color Shampoo works in the shower and features a dual-chamber bottle that dispenses the right amount of color and developer in the palm of your hand, essentially ‘washing away the gray’ as little as five minutes. 

Why Consumers Love Quick Color Shampoo:

• Delivers natural-looking, even gray coverage
• Dual-Chamber technology dispenses just the right mix, no guesswork
• Covers gray hair in a simple, mess free shower routine
• Up to 5 applications in one bottle
• Hyaluronic Acid YouthRenew™ Blend helps support stronger, more nourished-looking hair
• Ammonia-free, paraben-free, phthalate free, vegan, and non-irritating

The award comes as consumers increasingly seek economical, low-maintenance beauty routines that deliver long lasting salon-inspired results.  As convenience continues to shape the future of beauty, Quick Color Shampoo offers an innovative solution for covering gray hair without disrupting daily routines.

Award-winning Gray Coverage Made Simple

For anyone looking for a more effortless approach to hair color maintenance, root touch ups and gray coverage, Quick Color Shampoo helps make concealing gray feel less like a chore and more like part of a routine.

Price and Availability: No Gray Quick Color Shampoo is available in Dark Brown, Medium Brown and Black now for $19.99 at Walmart stores nationwide and online at Walmart.com, No-Gray.com and Amazon.com

For more information, please visit www.no-gray.com and follow No Gray on TikTok, Instagram and Facebook @nograyofficial

About No Gray
No Gray is a modern hair color brand offering smart, effective solutions for gray coverage and hair confidence. From instant root touch-ups to innovative permanent color systems, No Gray helps people look polished and feel confident, on their own terms.

About Developlus
A third-generation, family-owned hair color innovator based in Southern California, Developlus is recognized for developing breakthrough solutions in at-home hair color since 1991. As the company behind brands like Splat, Color Oops, and No Gray, Developlus addresses real consumer needs across the color journey from color correction and transformation to effortless gray coverage, empowering consumers with confidence, creativity, and control. Vertically integrated R&D, formulation, and manufacturing bring ideas to market with speed, precision, and consistent quality. Vegan-certified, cruelty-free, and proudly made in the USA with globally sourced materials, Developlus delivers high-performance, accessible solutions consumers can trust.

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SOURCE DEVELOPLUS, INC.