Adam Wa Mishmish Brings Beloved Arabic-Language Children’s Entertainment to U.S. with Six-City Live Music Tour

Global preschool brand with 1.1M+ YouTube subscribers brings music, characters and joyful Arabic storytelling to six major U.S. markets

LOS ANGELES, CA, UNITED STATES, September 15, 2026 /EINPresswire.com/ — Adam wa Mishmish, a pioneering Arabic-language children’s entertainment brand with more than 1.1 million YouTube subscribers and over 120 million total views, is bringing its beloved characters, music and storytelling to families across the United States with its first-ever six-city U.S. music tour.

Featuring the voices behind the series and fan-favorite character Waheed the Dinosaur, the tour will bring the world of Adam wa Mishmish to life through music, storytelling and shared family experiences celebrating Arabic language, culture and childhood.

For children growing up in Arabic-speaking families, Adam wa Mishmish offers the chance to see themselves, hear their mother tongue and experience their culture reflected in entertainment made for them. The tour brings that experience into communities across the country, creating joyful opportunities for families to sing, laugh, connect and celebrate together.

The six-city tour will visit:

New York, NY — September 19, 2026, The People’s Forum, 11:00 a.m. and 12:30 p.m. (two shows)

Washington, DC — September 20, 2026, Levine Music Center, 11:00 a.m. and 1:00 p.m. (two shows)

Cambridge (Boston Area), MA — September 26, 2026, Malik Academy, 3:00 p.m.

Clifton, NJ — September 27, 2026, PACC, 3:00–5:00 p.m.

Dearborn, MI — October 3, 2026, venue TBC, 3:00 p.m.

Chicago, IL — October 4, 2026, Madison Street Theater, 3:00 p.m.

Tickets and information for all tour dates: www.adamwamishmish.com/waheed

“Adam wa Mishmish was created to connect our children to the Arabic language in a joyful, accessible and meaningful way,” said Hend Baghdady, CEO of Adam wa Mishmish. “This tour is an incredible opportunity to meet the families who have supported us online, introduce the brand to new communities and celebrate the richness of Arabic language and culture together, in person.”

A Decade of Building an Arabic-Language Entertainment Brand

Adam wa Mishmish began as a music-driven animated series created by parents who wanted the cultural representation they couldn’t find for their own family, at a time when few children’s entertainment properties centered Arab culture and the Arabic language. It has since grown into a global entertainment brand spanning digital content, original music, characters, toys and books, live experiences and television development.

The characters are named after the founders’ son, Adam, and their cat, Mishmish, grounding the series in genuine family experience and giving children stories and songs that feel authentically their own. Today, the brand reaches a community of more than one million households across the GCC, the wider Arab world and the global diaspora, and has been recognized with the UN ESCWA Digital Arabic Content Award (2025) and the King Abdullah II Order of Distinction (2025).

“There is an enormous community of Arabic-speaking families in America whose stories, languages and cultural experiences deserve to be represented in children’s entertainment,” said Luma Aladnani, Co-Founder and President of Adam wa Mishmish. “For ten years, families around the world have invited Adam wa Mishmish into their homes. This tour is our opportunity to walk into their communities and celebrate with them in person.”

A Partnership with HEAL Palestine

The tour will also include a partnership with HEAL Palestine, a non-political 501(c)(3) humanitarian organization founded in January 2024 that supports Palestinian children and families through health, education, aid and leadership programs in Gaza, the West Bank and Egypt. HEAL Palestine joins the tour as a community partner, with information tables at tour stops and complimentary tickets for children and families it supports. Any use of the HEAL Palestine name or logo is subject to HEAL Palestine’s prior written approval.

Pivotal Moment for Adam wa Mishmish

The U.S. tour comes at an important period of growth for Adam wa Mishmish. Over the next 18 months, the company expects to reach several major milestones, including its U.S. expansion, a planned Series A fundraising round and continued development of a narrative television series targeted for a late 2027 or early 2028 premiere. Together, these initiatives mark a new chapter for a brand that has spent a decade building its audience organically and establishing a distinctive place within the global Arabic-language entertainment landscape — and the tour is an important first step in bringing that world to new audiences.

About Adam wa Mishmish

Adam wa Mishmish is an Arabic-language children’s entertainment brand built around music, storytelling, characters and joyful family experiences. Founded by parents and family members who wanted to create the Arabic-language children’s entertainment they couldn’t find, the brand has grown into a global entertainment ecosystem spanning digital content, original music, live performance and television development. Today it has more than 1.1 million YouTube subscribers and over 120 million total views, with a community of more than one million households across the GCC, the wider Arab world and the global diaspora, and has been recognized with the UN ESCWA Digital Arabic Content Award (2025) and the King Abdullah II Order of Distinction (2025).

The company is led by a team whose personal connection to Adam wa Mishmish is deeply intertwined with the brand’s mission:
• Hend Baghdady, CEO
• Luma Aladnani, Co-Founder & President, Adam’s Mom
• Lina Aladnani, Co-Founder & COO, Adam’s Aunt
• Ibrahim Taha, Co-Founder & Musical Director, Adam’s Dad
• Lutfi Zayed, Co-Founder & Chief Creative Officer

Together, the team combines entrepreneurial leadership, family experience, musical talent and creative vision to build an Arabic-language entertainment brand for a new generation.

Kelly Vogt Campbell
Intuitive Communications
kelly@intuitivecomms.co
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